An electronic device is provided that, while traveling, easily performs message exchange exploiting unit information. An electronic device includes: a display unit; a wireless communication unit that receives information including user information related to a sender and message information desired by the sender to be transmitted to a correspondence party which are sent and received, the user information including identification information for identifying the sender and unit information for identifying an affiliation of the sender; and a display mode control unit that provides a first display position associated with the attribute information in the display unit, and displays at least either of the identification information or unit information by arranging at the first display position.
