The invention relates to a product for application over a textile support or other type of support, which demonstrates a changing appearance depending on external parameters such as the temperature, the received illumination or other environmental factors. The product consists of a combination produced on the basis of the mixing of two pigments, a first luminescent pigment and a second pigment selected from thermochrome or photochrome, with an acrylic resin in an aqueous dispersion. The invention also relates to a method for applying the product of a changing appearance, including the use of any conventional printing or stamping technology for the application of the product over the selected portions of the textile surface or other support.
