PROBLEM TO BE SOLVED: To provide a grip structure of a fishing rod capable of reducing pain and oppressive feeling of palm of the hand in a case having a grip for a long time.SOLUTION: The grip structure of the fishing rod is obtained by attaching and fixing a core material 3 made of an urethane rubber to the outer peripheral surface of a rod material 1A and attaching a covering body 4 obtained by braiding a cord material 4A in which a resin fiber 4a is combined with the outer peripheral surface of the core material 3 to the outer peripheral surface of the core material 3. The cord material 4A is formed in a flat cross section shape having wider width than the thickness and wound in a state in which flat face having wide width directs the surface.COPYRIGHT: (C)2008,JPO&INPIT【課題】 長くグリップを持つ場合であっても、手の平の痛みや圧迫感を軽減できる釣り竿のグリップ構造を提供する。【解決手段】 竿素材1Aの外周面にウレタンゴム製のコア材3を取付固定するとともに、コア材3の外周面に樹脂繊維4aを組み合わせた紐材4Aを編み組した被覆体4を取り付ける。紐材4Aを、厚みに対して横幅の広い偏平断面形状のものに形成し、横幅の広い偏平面が表面を向く状態で巻回してある。【選択図】 図1