Embodiments of the present disclosure relate to the field of mobile terminal. Disclosed are a method, device, and apparatus for controlling screen rotation. A posture of a mobile terminal when a screen enters a full-screen display state serves as an initial posture, and, in a process of real-time changes in the posture of the mobile terminal, the initial posture is used as a reference posture to determine whether or not a display direction of the screen is to be rotated. In the present disclosure, because the reference posture for screen rotation is not fixed to a vertical state, but rather the posture of the screen when entering the full-screen display state is relied on as the reference posture, mistaken rotation of the display direction of the screen is prevented, thus enhancing user experience.