The invention relates to facial stimulation apparatus configured to be worn in a generally horizontal orientation on a user's head, and which uses the ear (14) as an anatomical reference to ensure correct and repeatable placement of skin electrodes (16a,16b) overlying the human facial nerves (1-5) to facilitate Electrical Muscle Stimulation (EMS). The apparatus is provided with a headband (22) having a bend or inclination (24) proximate a distal portion (20) thereof on which the electrodes (16a,16b) are attached. The apparatus is provided with an unambiguous location feature such that a vector component between said location feature and the electrode pair (16a, 16b) is fixed and non-adjustable thus ensuring repeatable and accurate positioning of each electrode (16a, 16b). The apparatus overcomes problems inherent in known devices and, in particular, requires no anatomical knowledge on the part of the end user for its safe and most effective placement.본 발명은 안면 자극 장치에 관한 것이며, 한정하는 것은 아니지만 구체적으로는 전기적 근육 자극(EMS; Electrical Muscle Stimulation)을 용이하게 하기 위해 사람의 안면 신경에 걸쳐 피부 전극의 올바르고 반복 가능한 배치를 보장하도록 해부학적 기준으로서 귀를 이용하는 착용 가능한 장치에 관한 것이다.