A psychological condition estimation system includes an acquisition unit and an estimation unit. The acquisition unit acquires information about respective activity levels of a plurality of sensory areas of a subject's brain. The estimation unit estimates a sense, which is highly related to the subject's psychological condition, out of a plurality of types of senses corresponding respectively to the plurality of sensory areas, based on the information, acquired by the acquisition unit, about the activity levels of the plurality of sensory areas when the subject is exposed to multiple types of stimuli.