To provide a water-in-oil type emulsion cosmetic with low viscosity capable of maintaining excellent stability even if a polar oil is mixed. A water-in-oil type emulsion cosmetic comprises: (A) 0.1 to 2 mass% of organic modified clay mineral； (B) 0.1 to 2 mass% of hydrophobic silica； (C) 2 to 5 mass% of a silicone-based surfactant； (D) an oil content in which 10 to 50 mass% of the total oil component is a non-polar hydrocarbon oil； and (E) 20 to 60 mass% of a water phase component. The total amount of (A) the organic modified clay mineral and (B) the hydrophobic silica is 0.2 to 2 mass%, and viscosity of the entire cosmetic is 1000 to 10000 mPa.s at 30 DEG C measured by the Brookfield viscometer.本申請案提供一種雖為低黏度，但即便調配以極性油亦可維持優異之穩定性之油中水型乳化化妝品。本案發明之油中水型乳化化妝品之特徵在於：含有(A)有機改性黏土礦物0.1~2質量%；(B)疏水性二氧化矽0.1~2質量%；(C)聚矽氧系界面活性劑2~5質量%；(D)總油分之10~50質量%為非極性烴油之油分；及(E)水相成分20~60質量%，且上述(A)有機改性黏土礦物與(B)疏水性二氧化矽之合計為0.2~2質量%，化妝品整體之黏度為1000~10000mPa‧s(30℃、B型黏度計)。
