An evaluation apparatus includes a display screen, a gaze point detection unit that detects a position of a gaze point of a subject who observes the display screen, a display control unit that performs display operation including first display operation of displaying question information that is a question for the subject on the display screen, second display operation of displaying a guidance target object that guides the gaze point of the subject to a target position on the display screen, and third display operation of displaying, at positions that do not overlap with the guidance position on the display screen, a plurality of answer target objects that are answers for the question on the display screen after the second display operation, a region setting unit that sets a specific region corresponding to a specific target object among the the plurality of answer target objects and comparison regions corresponding to comparison target objects that are different from the specific target object, a determination unit that determines whether the gaze point is present in the specific region and the comparison region during the display period in which the third display operation is performed, on the basis of a position of the gaze point, an arithmetic unit that calculates gaze point data during the display period on the basis of a determination result of the determination unit, and an evaluation unit that obtains evaluation data of the subject on the basis of the gaze point data.
