PROBLEM TO BE SOLVED: To provide a fruit juice-containing bottled beverage for heating marketing excellent in fruit juice original flavor and having concentrated taste with satisfactory feeling and a taste improving method a method for inhibiting color tone deterioration of the fruit juice-containing bottled beverage for heating marketing.SOLUTION: There is provided a fruit juice-containing bottled beverage for heating marketing containing fruit juice, sucrose and maltose with a value of X/Y of 0.3 to 3 by mass ratio where X is the content of the sucrose based on the total amount of the fruit juice-containing bottled beverage for heating marketing and Y is the content of the maltose based on the fruit juice-containing bottled beverage for heating marketing, citric acid acidity of the fruit juice-containing bottled beverage for heating marketing of 0.4 mass% to 0.7 mass% and sweetness of the fruit juice-containing bottled beverage for heating marketing of 12 to 21 in terms of sucrose.SELECTED DRAWING: None【課題】果汁本来の風味に優れ、かつ飲みごたえのある濃厚な味わいの加温販売用果汁入り容器詰め飲料、加温販売用果汁入り容器詰め飲料の呈味改善方法および色調劣化抑制方法を提供する。【解決手段】果汁と、ショ糖と、麦芽糖と、を含む加温販売用果汁入り容器詰め飲料であって、当該加温販売用果汁入り容器詰め飲料全量に対する前記ショ糖の含有量をＸとし、当該加温販売用果汁入り容器詰め飲料全量に対する前記麦芽糖の含有量をＹとした時、Ｘ／Ｙの値が、質量比で、０．３以上３以下であり、当該加温販売用果汁入り容器詰め飲料におけるクエン酸酸度が０．４質量％以上０．７質量％以下であり、かつ当該加温販売用果汁入り容器詰め飲料の甘味度がショ糖換算で１２以上２１以下である。【選択図】なし
