A crop management apparatus for selectively severing plant items from a plurality of plants. The apparatus comprises: a sensor unit for sensing aspects of the plurality of plants and generating data indicative thereof； a control unit for processing the data to determine a location of a target plant item suitable for severing； a cutter unit comprising at least one selectively deployable cutter for severing the target plant item from its respective plant； and a prime mover for moving the sensor unit and the at least one selectively deployable cutter across the plurality of plants. The control unit outputs a control signal to deploy the at least one selectively deployable cutter at least in part based on the determined location of the target plant item. When the at least one selectively deployable cutter is in a deployed state, severance of the target plant item occurs at least in part based on movement of the prime mover.
