A massage system includes a medium and a massage machine. The medium includes data or an identification code. The massage machine includes a massage unit, a control unit, an input unit that captures data or an identification code of a medium, and an identification unit that identifies the data or the identification code. The control unit specifies a control content, based on an identification result obtained by the identification unit, and controls the massage unit according to the control content. The data may include a bar code or two-dimensional codes.