An endoscope apparatus includes: an endoscope which has an insertion portion which is provided with a distal end portion and a bendable bending portion at a distal end side a position detection section which detects a position of the distal end portion inserted in the body cavity a selection section which selects, based on the detected position of the distal end portion, a search method corresponding to the position detected from a plurality of search methods for searching for a bending direction of the bending portion a bending direction determination section which determines the bending direction of the bending portion according to the selected search method and a bending drive section which bends and drives the bending portion based on the determined bending direction.
