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New Zealand: New Zealand - a Key Market for US Fresh Fruit
- 英文名称：
- New Zealand: New Zealand - a Key Market for US Fresh Fruit
- 工作单位：
- FAS Office of Agricultural Affairs, Canberra
- 关键词：
- Fruits and Vegetables; Exporting; Fruits and Vegetables; East Asia and the Pacific; New Zealand;
- 年份：
- 2020
- 语种：
- English
- 摘要：
- While New Zealand is a population of just 5 million, consumers in this market have high spending power and it presents strong prospects for U.S. products, including fresh fruit. One of the main advantages for the United States is New Zealand’s domestic growing season is counter-seasonal to the United States, so U.S. fruit is available in months when local fruit is not available and Southern Hemisphere competitor fruit (Australia, Chile) is not in supply. While COVID-19 has impacted the New Zealand retail market, demand for fresh fruit has remained high.
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