PROBLEM TO BE SOLVED: To provide a water-in-oil type cosmetic having excellent hiding effects on pores of the skin with a natural finish, good slip and spread without powderiness, excellent persistence of a moist feeling and good stability with time.SOLUTION: This water-in-oil type cosmetic is characterized as comprising (a) an alkenylsuccinic acid ester metal salt of starch and (b) a platy powder. The water-in-oil type cosmetic is characterized in that the content of the ingredient (a) is 1-20 mass%. The water-in-oil type cosmetic has 0.5-10 mass% content of the ingredient (b). Any of the water-in-oil type cosmetics are characterized as comprising talc as an ingredient (c).COPYRIGHT: (C)2003,JPO【課題】自然な仕上がりで毛穴隠し効果に優れ、しかも、伸び広がりが良好で、粉っぽさが無く、うるおい感の持続に優れ、経時安定性の良好な油中水型化粧料を提供する。【解決手段】成分(a)デンプンのアルケニルコハク酸エステル金属塩、成分(b)板状粉体を含有することを特徴とする油中水型化粧料。また、成分(a)の含有量が1~20質量%であることを特徴とする前記油中水型化粧料、成分(b)の含有量が0.5~10質量%である前記油中水型化粧料。更に、成分(c)としてタルクを含有することを特徴とする前記何れかの油中水型化粧料。