The deodorant of the present invention comprises (a) 1 part by mass of zinc oxide, (b) 0.1 to 5 parts by mass of aluminum dihydrogen tripolyphosphate, 3.5 to 8 parts by mass of (c) a binder resin and (d) water 5 to 50 parts by mass.本発明の消臭剤は、(a)酸化亜鉛1質量部、(b)トリポリリン酸二水素アルミニウム0.1~5質量部、(c)バインダー樹脂3.5~8質量部及び(d)水5~50質量部を含有する。