Procedure and modular structure for continuously growing an aeroponic crop, including the following phases: preparation of the seeding area, positioning on the line and germination; transfer and positioning on production bars; distribution by level and row, vegetative growth and maturing; irrigation and inspection; guiding, transport of production bars and harvesting; and cleaning and preparation of production bars and seed trays. These phases initially take place on the bottom floor and during maturing on one or more successive floors of a modular structure above the ground or beneath it.