A system includes a transducer array configured to produce a signal indicative of a received echo wave, receive circuitry configured to amplify and digitize the signal, sub-systems configured to process the digitized signal to generate an image including electronic noise from the system, and a system controller. The system controller is configured to retrieve a pre-determined noise level of an analog front end of the receive circuitry, configure the sub-systems, wherein each of sub-systems includes multiple processing blocks, and the configuring determines which of the processing blocks are employed and which of the processing blocks are bypassed for a scan, and determine a noise level for each of the employed sub-systems based on a corresponding noise model. The sub-systems include a processor configured to adaptively vary at least one of a gain and a dynamic range of the image as a function of depth based on the noise levels.