The present invention discloses a device and method for expeditious, efficient and uncomplicated artificial lure and live bait augmentation through filamentous strand or strands attachment in the form of a “tag” that allows for prepopulated or “in-field designed”, angler-specific and angler self-populated adherence of one or a plurality of attachments designed to enhance artificial lure or live bait characteristics in relation to visual recognition, sonic profile, reflectivity, color, hook or hooks display, laminar-turbulent footprints, and weight and buoyancy functioning features.
