A liquid is supplied to a liquid chamber, the pressure in a liquid chamber fluctuates according to a drive signal, and the liquid of the liquid chamber is ejected from an ejection port at the tip of an ejection pipe by fluctuation of the pressure in the liquid chamber. At this time, the relationship between the amount of variation of the moving speed of the ejection port and the amount of change of a parameter (drive signal) involved in fluctuation of the state of the liquid ejected from the ejection port is set, and the parameter is changed according to the relative speed of the ejection port using the set relationship.
