The invention provides a liquid cleansing composition comprising: (i) 1 to 30% by weight, based on the total weight of the composition, of anionic surfactant (ii) up to 5% by weight, based on the total weight of the composition, of amphoteric surfactant (iii) up to 2% by weight, based on the total weight of the composition, of electrolyte (iv) at least 0.5% by weight, based on the total weight of the composition, of monoalkanolamide surfactant, and (v) from 50 to 94.5% by weight, based on the total weight of the composition, of water, wherein the composition has a viscosity upon dilution which is greater than its viscosity prior to dilution.
