A fishing lure representing a typical fish is formed from plastic or polymer. Embedded therein is provided a dynamic motion actuator utilized to attract fish by the continuous or random motion effected thereby. The device is powered by an onboard battery connected to a vibrational motor. A control circuit detects the water activation of the fishing lure and enables the motor and a lighting system for a predetermined sequence of activation and deactivation. An auxiliary control circuit senses connection of a USB to barrel connector power wire through a charging dock mounted in the frame of the fishing lure. Checking both a charging state and the number of times the device has been charged, the auxiliary control circuit enables a steady state light for signaling charging and a flashing light if the number of charges is above a certain level by using a counter.
