A label carrier (1) comprising a pin-shaped part (8) for pushing through an opening (5) provided in a label (12). To ensure the correct position of the label (12) with respect to the label carrier (1), it is proposed to provide a further part (11) in the vicinity of the pin (8) to which the label (12) is attached which further part (11) is inserted into a further opening (16) of the label (12) in such a manner that the label (12) can no longer easily rotate about the pin (8). The support (3) on which said pins (8,11) are provided may be a stick inserted into a plant pot or a carrier therefor which can be attached to the plant pot.