A dispenser for, e.g., hand sanitizer or perfume mounted within a rear view mirror of a vehicle. The dispenser has a manual or automated mechanism that expels a small amount of hand sanitizer at a time, preferably when a person places his or her hand under the mirror. The dispenser includes a replaceable reservoir, dispensing mechanism, power source and control circuitry within a cavity in the mirror. A front mirror panel may be hinged to enable access to the operational components.
