A sphygmomanometer includes a frame that spatially demarcates a region in which a display screen is displayed. On the display screen, a scale indication for making a value of pressure readable is displayed along one direction. On the display screen, a mark that represents a pressure of a cuff by a position of the mark with respect to the scale indication is displayed. When the pressure changes, a display control unit performs control to slide the scale indication with respect to the frame along the one direction at a slide speed corresponding to a predetermined pressure change rate or a pressure change rate obtained by actual measurement in a pressurizing process or a depressurizing process of the cuff so that the mark falls within the frame.
