PROBLEM TO BE SOLVED: To improve a wearing feel by preventing folding creases or folding tendency caused by individual packaging, and to prevent leakage.SOLUTION: A sanitary napkin 1 has an absorber 4 interposed between a liquid-permeable front surface sheet 3 and a rear surface sheet 2, and is folded in the longitudinal direction along folding lines X1 and X2 in the width direction in individual packaging. In the sanitary napkin 1, widthwise long linear shape-retaining members 20 are disposed along the width direction of the napkin at the center in the width direction of the sanitary napkin 1 and on the folding lines X1 and X2 and/or in the vicinities thereof.
