An ultrasound imaging system comprises a probe configured to transmit ultrasound signals toward a target region of interest (ROI) and receive returned echo data from the target ROI. The system further comprises a sensor for generating a signal relating to a probe orientation, a display for displaying an image of the target ROI and a processor connected the probe for receiving the echo data and generating the image of the target ROI. The processor is further configured to receive the probe orientation signal and display the image of the target ROI based on the probe orientation signal.