A system for preparing and dispensing a nitrogen infused beverage is provided. The system includes a beverage concentrate container in fluid connection, through a first flow controlling point, with a nitrogenated beverage liquid mixing point, a nitrogenated water supply in fluid connection, through a second flow controlling point, to said nitrogenated beverage liquid mixing point, wherein said nitrogenated water supply comprises a water supply in fluid connection with a liquid/gas contactor unit having a controlled pressurized supply of a gas comprising at least 50% by weight nitrogen supplied thereto, and a nitrogen infused beverage line in fluid connection from the nitrogenated beverage liquid mixing point to a beverage faucet of a faucet tower, wherein the beverage faucet is a faucet such that the infused beverage in the nitrogen infused beverage line remains under pressure during dispense of the beverage from the faucet. The beverage may be any non-carbonated liquid and in one embodiment the beverage is coffee. The dispensed N2 or N2/CO2 gas infused chilled coffee has a unique appearance and enhanced flavor and aroma.