The invention relates to the application of topical fluids to the skin of humans. For example, the topical fluid can be a viscous oil, medication, fragrance, cosmetic, or other topical fluid. The improvements in functionality, simplicity, and use allow for a more simple, reliable and versatile applicator for easier application of topical fluids. A retractable and refillable topical fluid applicator device allows for a topical fluid applicator to be repositionable from a first retracted position within a housing thereby preventing accidental contact to a second protracted position at which the applicator head is exposed for application of topical fluid. Improved applicator heads are disclosed which include a biasing member urging a rotatable applicator ball into a sealed position in connection with a sealing ring disposed around a periphery of the applicator head. Kits containing the retractable applicator device and a plurality of topical fluid cartridges are also disclosed.