A fragrance slide sampler incorporating a fragrance card being coated on one surface with a microencapsulated fragrance and one or more cover elements comprising a first side and a second side, one side being exposed to the user, and the second side being in contact with the microencapsulated fragrance card surface. When the fragrance card is moved, relative to the contiguous cover element, the fragrance card releases its aroma to frictional rubbing against the contiguous cover element, and releases its fragrance through the cover element for enhancing the aroma of the ambient area. Additional means for containing the fragrance sample are disclosed.