PROBLEM TO BE SOLVED: To provide a saltiness promoter having a saltiness enhancement effect as a raw material capable of providing feeling of saltiness more than a saline content, and practically reducing saline, having inexpensive price and high in general purpose, drink and food containing the saltiness promoter, and a replacing salt for salt reduction.SOLUTION: There are provided a saltiness promoter containing polygodial as an active ingredient, the saltiness promoter containing an emulsified article containing polygodial, the saltiness promoter containing water-soluble polymer, the saltiness promoter using 0.1 to 80 μm of polygodial per 1 g of sodium chloride, drink and food containing the saltiness promoter, and a replacing salt for salt reduction containing sodium chloride and the saltiness promoter.SELECTED DRAWING: NoneCOPYRIGHT: (C)2020,JPO&INPIT【課題】食塩含有量以上に塩味を感じさせることができ、実質的に食塩を減らすことができる素材として、塩味増強効果を有し、安価で汎用性の高い塩味増強剤、塩味増強剤を含む飲食物、及び減塩用代用塩の提供。【解決手段】ポリゴジアールを有効成分とする塩味増強剤、ポリゴジアールを含む乳化物を含有する該塩味増強剤、水溶性高分子を含有する該塩味増強剤、塩化ナトリウム1gに対しポリゴジアールを0.1~80μg用いる該塩味増強剤、該塩味増強剤を含む飲食物、及び、塩化ナトリウムと該塩味増強剤とを含む減塩用代用塩。【選択図】なし