PROCESS FOR PREVENTING OR SLOWING THE APPEARANCE OF UNATTRACTIVE SIGNS, GENERATED BY POLLUTANTS PRESENT IN THE ATMOSPHERE, ON THE SKIN, THE SCALP, THE HAIR OR THE MUCOUS MEMBRANES
Process with the aim of preventing or slowing the appearance of unattractive signs, generated by the pollutants present in the atmosphere, on the skin, the scalp, the hair or the mucous membranes, or indeed of eliminating them, comprising a step of application of a cosmetic formulation for topical use, comprising at least one cosmetically acceptable excipient and an effective amount of at least one glycolic extract (GE) of a unialgal biomass of small multicellular macroalgae originating from the Florideophyceae class. Said extract, for the use thereof in a therapeutic method for treating signs of irritation of the skin, the scalp or the mucous membranes, manifesting as redness, sensations of stinging and/or itching, signs of deterioration of the hair, manifesting as an increase in the porosity thereof, the dulling thereof, and/or the weakening thereof with regard to mechanical stresses.