Included are embodiments for a computer based system and method for providing consumers with mass customized personal hygiene absorbent articles. Some embodiments include registering a user for participation (or allowing them to participate as a guest user) in an online customizing and purchasing system, in which one or more absorbent articles, e.g. diapers, are customized in response to input about a child intended to be the wearer of such absorbent articles, the input being provided by a user, and a user being provided with the opportunity to purchase such customized absorbent articles.
