A fishing hook can include a light-emitting element provided on a base end side of a hook body. Various types of natural and/or artificial bait can be used with the fishing hook. A fish-attracting effect can be imparted to the fishing hook itself, and the light-emitting element can suppress separation of the bait. A light-emitting element, in which a light-emitting sheet capable of emitting light from a phosphorescent material and/or luminescent material and a multilayer polymer film having a light-interfering phenomenon are laminated, is attached to the base end side of the hook body. The light-emitting sheet and the multilayer polymer film in the light-emitting element can be wound upon the base end side of the hook body in a laminated state, and a fishing line or affixing line can be wound and affixed upon the front surface side of the light-emitting element to form an uneven surface.