Disclosed is an absorbent article or sanitary napkin or pad providing an increased cooling and freshening sensation. The article comprises a liquid permeable top sheet, a liquid impermeable back sheet, and an absorber interposed between the top sheet and the back sheet. In the absorbent article, a front region, a central region, and a rear region are provided continuously in a longitudinal direction of the absorber. An endothermic material is disposed inside the absorber and in an arrangement region including at least the central region of the absorbent article. The mixing percentage of the endothermic material in both end portions is lower than a mixing percentage of the endothermic material 15 in the central portion. The endothermic material is disposed in a plurality having different grain diameters, within a range of ± 100 µm of an overall average grain diameter is not more than 60% of the endothermic materials disposed inside the absorber.
