SAVANT, LOTIKA,CARR, BERNARD THOMAS,FOLEY, MARY MICHELE
申请号：
ZA201407027
公开号：
ZA201407027B
申请日:
2014.09.26
申请国别(地区):
ZA
年份:
2016
代理人:
摘要：
The present disclosure provides tools and methods for improving differentiation in child-liking scores in a product testing environment and/or to improve development of products for child consumers. In an embodiment, tools for differentiating market research scores are provided and include a product rating scale having a plurality of successive scale points and a verbal anchor corresponding to each scale point, and a behavioral list with a plurality of product acceptance behaviors. Methods for differentiating market research scores are also provided and include instructing a consumer to evaluate a product according to a product rating scale, instructing the consumer to evaluate a product according to a behavioral list, and applying, using a digital computer, a multivariate analysis of variance to the product rating scale information and the behavioral information.
