A disposable absorbent article to be worn about the lower torso of a wearer that facilitates an easy, intuitive change is provided. The absorbent article has internally visible serviceable indicia that are disposed proximate the longitudinal side edges and proximate the first and second end edges of the article to provide a contoured pattern distinguishing the first waist region from the second waist region. The contoured pattern can be made to complement the wearers anatomy indicating to the caregiver where to place the wearer during fitting.