An aromatic smell generation apparatus of an electronic device is provided. The aromatic smell generation apparatus includes a protection case including a cover on one side that protects a display of the electronic device and an electronic device mounting portion on an other side in which the electronic device is located, a cartridge attachment portion to detachably receive different types of a plurality of aromatic smell generation cartridges, and a controller that controls a type and a diffusion time of a perfume stick within the plurality of aromatic smell generation cartridge according to a preset event.