An air freshening device includes a liquid supply operable to supply liquid fragrance material, a wick in contact with the liquid supply, a conductive mesh material operable to retain the liquid material in interstices thereof, and a power supply operable to apply voltage across the mesh material so as to heat the mesh material and the liquid fragrance material contained in interstices of the mesh material to a temperature sufficient to vaporize the liquid. The air freshening device is operable to substantially prevent deposition of the vaporized liquid material.
