Proposed is a device for applying a flowable substance comprising an outer shell (14) forming a receptacle for the flowable substance, as well as at least one portionally cylindrical insert (12) assigned to an application tip (22) and open at one end and closed at the other end and its shell featuring at least one orifice (34) connected to the open end. The outer shell (14) is shiftable in relation to the insert (12) between a blocked position in which a fluid flow between the outer shell (14) and the insert (12) is blocked by means of a sealing device and an activated position in which the fluid flow between the outer shell (14) and the insert (12) is released. The insert (12) has a male screw thread (20) mating the outer shell (14), the flowable substance flowing after twisting of the insert (12) in relation to the outer shell (14) and release of the orifice (34) into the insert (12). The outer shell is made, at least portionally, of an elastomeric plastics material. The insert (12) comprises a collar ring acting as a stop for the insert (12) at the outer shell (14) and as an actuator for shifting the outer shell (14) in relation to the insert (12).