A dispenser and applicator head for associating with a dispenser unit, such as a pump, a valve, or a squeezable tube, the head including an applicator pad defining an outer applicator face for coming into contact with the skin, the pad being made essentially of a heat-transfer material so as to impart a cold sensation on contact with the skin, the pad defining a thickness from an inner face to the outer face, the pad having a dispenser passage passing through it, which passage puts the inner face into communication with the outer face. The applicator pad presents a small thickness at the dispenser passage.