Provided is a warming cosmetic having a strong warming action and exceptional usability even while combining a large amount of powder. The warming cosmetic is characterized by containing (A) an exothermic substance, (B) an oil, (C) a surfactant, and (D) 9-45% by mass of a powder.本發明提供一種即便大量調配粉末亦具有較高之溫感作用且使用性優異之溫感化妝料。本發明之特徵在於含有:(A)發熱性物質、(B)油分、(C)界面活性劑、及(D)9~45質量%之粉末。