[TECHNICAL PROBLEM] TO PROVIDE A METHOD FOR IMPARTING AN AROMA AND/OR FLAVOR TO A FOOD PRODUCT. [SOLUTION TO PROBLEM] AN AROMA AND/OR FLAVOR IMPARTING COMPOSITION CONTAINING ANY OF (I) DECANOIC ACID, (II) OCTANOIC ACID AND (III) ANY ONE OR MORE OF ACETOL, FURFURAL, METHYLTETRAHYDROFURANONE AND 2-ACETYL-5-METHYLFURAN, WHEREIN WHEN THE AMOUNT OF (I) THE DECANOIC ACID TO BE INCORPORATED IS A PARTS BY WEIGHT, THE AMOUNT OF (II) THE OCTANOIC ACID TO BE INCORPORATED IS B PARTS BY WEIGHT AND THE TOTAL AMOUNT OF (III) ACETOL, FURFURAL, METHYLTETRAHYDROFURANONE AND 2-ACETYL-5-METHYLFURAN TO BE INCORPORATED IS C PARTS BY WEIGHT AND ALSO WHEN A CALCULATION IS MADE TO GIVE A+B+C=100, THEN THE ADDITION TO THE BEVERAGE/FOOD PRODUCT IS CONDUCTED TO GIVE A FORMULATION SHOWN BY 0≤A≤60, 0≤B≤100, 0≤C≤100, 3A+B≤180. FIG. 2
