The invention comprises two cylindrical parts (2, 3) which are able to be coupled to each other with an axial sliding movement, of which, a first outer part (2) comprises securing means (21) for the menstrual cup (4) to be placed, for the folded insertion thereof inside the body of the woman, and a second inner part (3), which comprises pushing means (31) which deploy the menstrual cup (4) from the securing means (21) once placed inside the body of the user. The outer part (2) has an inner through hollow (22) suitable for receiving the inner part (3) in a fitted manner enabling the axial sliding movement between both. The securing means (21) are made up of corresponding elastic arms which emerge parallel from the distal end (2a) of said part (2) and create a central housing for the insertion of the cup (4). The proximal end (2b) of the external part (2) has a smooth section (23). The appendages (31) of the inner part (3) have a perimeter edge and a length such that they are provided with elasticity. The inner part (3) has an inner perforation (34) for inserting a thread-like element of the menstrual cup (4) as extraction means (4a).
