PROBLEM TO BE SOLVED: To provide a gelatinous cleansing agent which is easy to spread to the skin, has good detergency, is easy to wash away, gives a refreshing feeling and a moist feeling to the skin after cleansing, and can maintain gel state even under hot environment.SOLUTION: The invention provides a gelatinous cleansing agent containing the following components (a)-(d), where the product of each of the content (mass%) of (a) by (c) is 30-65. Component (a): 0.6-2 mass% of ι-Carrageenan calcium salt component (b): 0.01-7 mass% of an amphoteric surfactant component (c): 20-70 mass% of glycerin and component (d): 0.1-5 mass% of a scrubbing agent with a mean particle diameter of 10-500 μm.SELECTED DRAWING: NoneCOPYRIGHT: (C)2016,JPO&INPIT【課題】肌へ延び広げやすく、洗浄力が良好であり、洗い流しやすく、洗浄後の肌にすっきり感とうるおい感を与え、高温環境下でもゲル状態を保持できるゲル状洗浄料の提供。【解決手段】下記(a)~(d)成分を含有し、(a)成分と(c)成分の各含有量(質量%)の積が30~65であることを特徴とするゲル状洗浄料。(a)成分:ι-カラギーナンカルシウム塩;0.6~2質量%(b)成分:両性界面活性剤;0.01~7質量%(c)成分:グリセリン;20~70質量%(d)成分:平均粒子径10~500μmのスクラブ剤;0.1~5質量%【選択図】なし