The present invention is a method for evaluating whether or not a sheet has the ability to cause a pleasant feeling by contact, or the degree of the ability, to evaluate the pleasant feeling-inducing performance of the sheet. This evaluation method includes the following steps (A) to (D). (A) The step of bringing the skin or hair of an animal into contact with a test sheet as an evaluation target to give the animal a tactile stimulus (B) a step of collecting a living sample from the animal after the tactile stimulus is given (C) Procedure for determining the amount of oxytocin in the above-mentioned living sample (D) a step of comparing the measured amount of the above-mentioned oxytocin with the amount of the oxytocin in a living sample collected from the above-mentioned animal without the influence of the above-mentioned tactile stimulus本發明係對片材是否具有藉由接觸而引發愉快感覺之能力或該能力之程度予以評價的片材之引發愉快感覺性能之評價方法。該評價方法包含以下之步驟(A)～(D)。(A)使動物之皮膚或毛與作為評價對象之試驗片材接觸而對該動物賦予觸覺刺激之步驟(B)於賦予上述觸覺刺激之後自上述動物採集活體試樣之步驟(C)測定上述活體試樣中之催產素量之步驟(D)將所測定出之上述催產素量與無上述觸覺刺激之影響之條件下自上述動物採集之活體試樣中之催產素量加以比較之步驟
