A soluble solid hair coloring article having zwitterionic direct dye and one or more soluble porous solids containing nonionic surfactant, cationic surfactant, or a mixture thereof, such that the one or more soluble porous solids have a density of from about 0.03 g/cm3 to about 0.15 g/cm3 and methods of applying the soluble solid hair coloring article to hair.