According to one embodiment, an ultrasonic diagnosis apparatus executes B-mode scanning and color Doppler mode scanning on a scanning region associated with an interior of the womb of a pregnant woman via an ultrasonic probe. A first generating unit generates first color Doppler mode data and generates first B-mode data. A specifying unit specifies a specific region including at least one of an amniotic fluid region and a fetus region based on one of a signal intensity distribution and a luminance distribution of the first B-mode data. A second generating unit generates second color Doppler mode data by deleting a specific data from the first color Doppler mode data. The specific color Doppler mode data corresponds to the specific region. A display unit displays a color Doppler mode image and a first B-mode image while superimposing the color Doppler mode image and the first B-mode image.
