Massage apparatus for a massage chair includes a frame that includes at least one guide rail and a massage device that includes a power source and at least one massage element. Each guide rail includes a first end, a second end, a thigh body area portion located about the first end, a bottom body area portion located proximate the thigh body area portion, and a back body area portion extending upward from the bottom body area portion. The massage device is secured to the guide rail, and the massage element is moved with respect to the guide rail whereby the massage element is able to provide massage effects to a thigh body area, a bottom body area, and a back body area. The guide rail may further include an outer side, an inner side, and a guide channel extending from thigh body area portion to back body area portion.