Provided is a digital mirror apparatus (1) including: a camera (2) that captures an image of a user； a display (3) having a display surface located at a position that allows the user to visually identify the display； and a controller that outputs to the display the image of the user that is captured by the camera, wherein the controller: horizontally flips a live image of the user that is being captured by the camera to generate a mirror image； reads a reference image to be compared with the mirror image； and superimposes the reference image on the mirror image to output to the display a display image in a region of the display in which the reference image and the mirror image overlap one another.
