The present invention relates to a process for line production of plant growth medium pots comprising the steps of: a) continuously folding the free end of a continuous length of water permeable sheet material, preferably supplied on a reel, into a substantially U-shaped tube; b) forming a first sealing in the U-shaped tube by engaging and flattening theopposed walls of the open end of the U-shaped tube;c) positioning the free end of a growth medium feeding tube within the U-shaped tube cavity, and advancing the continuous length of water permeable sheet material a predefined distance;d) forming a second sealing by engaging and flattening the opposed walls of the Ushaped tube at a predefined distance from the free end of the growth medium feeding tube, thereby forming a tubular chamber around the free end of the growth medium feeding tube;e1) separating the formed tubular chamber from the continuous length of water permeable sheet material; and f) through the free end of the growth medium feeding tube, filling the tubular chamber with a growth medium to form a plant growth medium pot.